[IFS] -- S D C News One Radio for S D C Trader Radio and the Lonnie Diggs Show -- from I F S News Writers -
Google relaxes some advertising restrictions for hemp, CBD products
By MJBizDaily Staff
January 6, 2023 - Updated January 6, 2023
Women, minority execs show few gains in U.S. cannabis industry, according to the latest data from the MJBiz Diversity, Inclusion and Equity Report.
Google Ads will no longer ban all hemp and CBD advertising in California, Colorado and Puerto Rico, but there continue to be limitations to marketers.
As of Jan. 20, 2023, the ban will be lifted for:
FDA-approved pharmaceutical products containing CBD.
Topical, hemp-derived CBD products with less than 0.3% THC.
Companies marketing CBD topicals must be certified by LegitScript, which involves submitting products for lab testing and providing a third-party Certificate of Analysis.
Then, Google must also certify the company.
Supplements, food additives and inhaled products will still be banned under Google’s rules.
Also, not all ad formats are available to marketers, including YouTube Masthead.
CBD will no longer be included on the company’s list of Unapproved Pharmaceuticals and Supplements.
Despite Google’s policies, cannabis marketers have discovered loopholes to place digital ads.
The trick? Avoiding language containing cannabis-related terms in ad copy or on websites or using different advertising platforms entirely.
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This has been an S D C News One Report for the Trader Radio Marketing Network host for the Lonnie Diggs Show. Thank you for listening.
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