This week on our Talking Trends podcast, MBW founder Tim Ingham responds to a new set of statistics released by Spotify about what artists earn from its platform.Those stats, published on Spotify’s Loud & Clear site, reveal that 16,500 artists generated over $50,000 in royalties from Spotify in 2021.But Ingham argues this wasn’t the most revealing piece of data issued by Spotify today.He instead focuses in on a number buried towards the bottom of the Loud & Clear site: Spotify estimates that around 200,000 artists on its platform – out of 8 million total acts – are “professional or professionally aspiring”... (Talking Trends supported by Voly Music)
How many artists are earning enough to live from Spotify and other streaming services?It remains one the music industry's most contentious questions. Today (March 24), Spotify moved one step closer to giving us the answer.The streaming platform has updated its Loud & Clear website with a string of revelatory fresh stats concerning what artists earned from its service in 2021... (Stat of The Week supported by Cinq Music Group)
"Everybody comes in thinking, ‘Oh my god, 1.4 billion people,’ when to tell you the truth, 50% of them are wondering where their next meal is going to come from, not the next genre of music to listen to. As a subset to that, our audience size [for monetized media] is 700 million people, not more, out of which 400 million to 500 million is your music-consuming population."
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