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Here’s your monthly dose of what we at DigitalRadioTracker.com are finding interesting this month. Hope these articles help you improve your music industry life and your life in the world as a whole. And remember, DigitalRadioTracker.com can help you see where any song is being played, worldwide, at digital (internet) radio...and some terrestrial stations too, as an added plus! Did we mention Worldwide?? Woo hoo!!
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Every Music Company is Morphing into the Same Thing Record labels are becoming streaming services; talent management companies are becoming record labels; distributors are having a go at becoming managers. And artists are stuck in the middle. https://www.rollingstone.com/music/music-features/every-music-company-is-morphing-into-the-same-thing-811329/
How This Artist Grew To 500,000 Monthly Spotify Listeners Without Playlists Three years ago the northern Virginia conscious hip hop artist Lucidious was struggling to get listeners to his music. He had about 150 monthly listeners on Spotify (no I didn’t forget a zero) with merely 45 followers, about 1,500 followers on Instagram and Facebook. And was making less than $100 a month from his music. Fast forward to today, three years later, he now has 500,000 monthly listeners on Spotify (no my finger didn’t get stuck on the zero key), over 50,000 followers on Spotify, 245,000 Likes on Facebook, 100,000 followers on Instagram, he’s getting around 5 million streams a month, has over 100 million total streams across all platforms and is making around $20,000 a month just from his recorded music. https://aristake.com/post/500000-spotify-listeners
Instagram Best Practices 2019 I found this online from The Orchard. This is not a promotional link. I thought it was helpful regarding Instagram building. https://www.slideshare.net/TheOrchard/instagram-best-practices-2019-132409260
How to Sing A Happy Tune At Tax Time April 15 doesn’t have to be a nightmare. Though most Americans dread the circled date for tax day on their calendar, we’re here to tell you that if you play your cards right you can actually make the system work for you. No, really. Creating music has unique tax implications, both from how to pay on what you earn, to what you can deduct. https://www.royaltyexchange.com/blog/how-to-sing-a-happy-tune-at-tax-time
Tools To Manage Your Merch If you’re an artist, you’re probably pretty busy. You’re touring. You’re working on new music. You’re promoting a new release. Whatever it is, chances are managing your merch isn’t at the top of your to-do list. But with a huge chunk of potential revenue at stake, it should be! When running your merch shop, keeping track of what’s selling and where can help you better understand how to sell and maximize your profits. Not only that, you’ll know exactly what to restock and when, saving you valuable time and money. http://blog.symphonicdistribution.com/2019/03/tools-to-manage-your-merch/
Chris Robinson of Black Crowes Shouts Out Digital Radio Tracker
Apple And Spotify Are Dueling Over How Much To Pay Songwriters Music streaming has always been a cutthroat market, with the leading companies not having many positive things to say about one another. But things became particularly heated this week when a small tweak to U.S. copyright rules — which actually happened a whole year ago and is resurfacing now because of a new development — set off a chain of public accusations among streaming companies, songwriters and music business associations. It’s a complicated matter that centers around a densely formatted 119-page court document, so here’s a simplified rundown of the ruckus. https://www.rollingstone.com/music/music-news/apple-spotify-pay-songwriters-808790/
Don't Let Smart Speakers Control Your Music Ever since Amazon announced their smart speaker, Echo, at the end of 2014, this niche industry as quickly climbed. Other companies started releasing their own smart speakers and, now, most of your music-loving, middle-to-upper-class friends probably have one sitting next to their vinyl record player. This is good. It made it easier for music fans to listen to any song they wanted with a quick vocal command. But it’s also affected the music makers. Here's how and what you should know about smart speakers as an artist. http://blog.sonicbids.com/dont-let-smart-speakers-control-your-music
13 Google Ads Campaign Types (And What to Expect From Them) Google Ads is arguably one of the most misunderstood platforms for paid advertising. Many business owners promote their wares with sponsored posts on social media sites like Facebook, but underutilize Google Ads, despite the unique opportunity it offers to advertise their products and services directly to people actively searching for them. Google puts a large breadth of advertising tools at your fingertips. It also gives you access to users of the world’s two largest search engines—Google and YouTube, respectively—and a network of millions of websites to advertise on. https://www.shopify.com/blog/google-ads-types
7 Actionable Tips For Music Labels To Escalate Their OnLine Video Revenue As the largest video sharing platform on the planet, YouTube represents a huge opportunity for artists and labels to spin the countless views on the site into profit. Here we look at seven tips for how music labels can up their video revenue game. https://www.hypebot.com/hypebot/2019/03/7-actionable-tips-for-music-labels-to-escalate-their-online-video-revenue.html
The $1.80 Instagram Strategy To Grow Your Business or Brand A lot of you that follow me have been asking for the strategy regarding how to grow your Instagram account. So here it is. This is by far one of the most practical pieces of content I have ever produced. Aside from the macro mindset, I want to make sure that I am giving you equal amounts of clouds and dirt. I want you to understand why this is important, but I also want you to understand how and what to do in order to execute. These are the real world details AKA “the dirt” that is going to make a difference https://www.garyvaynerchuk.com/1-80-instagram-strategy-grow-business-brand/
How to Promote Your Live Event on Facebook Are you planning a live event? Wondering how to use Facebook marketing to reach and stay in touch with attendees? In this article, you’ll discover how to promote your live event or conference on Facebook before, during, and after the show. https://www.socialmediaexaminer.com/how-to-promote-your-live-event-facebook/
This Clever Hack Will Change the Way You Find Music on Spotify My favorite thing about Spotify has always been music discovery. So when the company started building personalized playlists like Discovery Weekly and Release radar, I was hooked. The only problem was listening to all the new music takes forever. But an independent project from a couple of Spotify developers offers an amazing hack for exploring millions and millions of songs. They call it Discover Quickly. https://gizmodo.com/this-clever-hack-will-change-the-way-you-find-music-on-1833433404
Slave To The 'Rithm? Not So Fast: Everything You Need To Know About The Deal Between Endel and Warner Music You may have seen the clickbait headlines swirling around over the past few days that Warner Music Group has “signed an algorithm to a record deal.” Understandably, this has triggered many people’s worst fears about automation’s potential impact on the music industry and on artists’ careers (e.g. “the end is nigh”). There’s also been a lot of tongue-in-cheek speculation about how a major-label algorithm would be treated under contract. Music Ally’s Stuart Dredge joked that he hopes the algorithm “doesn’t go sentient and end up complaining in the media about per-stream rates https://www.getrevue.co/profile/cheriehu42/issues/slave-to-the-rithm-not-so-fast-everything-you-need-to-know-about-the-deal-between-endel-and-warner-music-168092
Meet the 12-Year-Old With the Six-Figure Record Deal He was eight when he got his first smartphone: an iPhone 5c in beaming lime green. He was 10 when his impromptu breakdance at a high school basketball game in Florida went viral. Now, at the grand old age of 12, Seth Vangeldren finds himself juggling marketing contracts in six-figure territory with some of the world’s biggest record labels — who are all clamoring to get him to help break their newest artists. https://www.rollingstone.com/music/music-features/seth-vangeldren-dancer-triller-810802/
Vinyl Rakes in More Revenue for the British Music Industry Than YouTube YouTube continues to pay less than most other streaming platforms, according to the BPI (along with every other music industry trade body). But that’s not the only category that’s beating YouTube. The numbers keep saying the same thing. According to a full-year 2018 report from the Entertainment Retailers Association (ERA), paid streaming revenue overtook physical and download revenue for the first time in the UK.
https://www.digitalmusicnews.com/2019/03/21/bpi-full-year-2018-report/
Beats By Dr Dre And Chef Tom Sellers Have Just Defined The Future Of Pairing Food And Music Say goodbye to drab background music in upscale restaurants. The next big thing on the fine dining scene is dishes matched with music, as showcased at a special one-off dinner – A Story Told By Beats By Dre – where maverick chef Tom Sellers enlisted Professor Green to curate a playlist to complement a six-course meal
https://www.gq-magazine.co.uk/article/beats-by-dre-tom-sellers-chef
Thanks for tuning in to this month’s DRT feeding of your mind! Remember, DigitalRadioTracker.com is the leading broadcast monitoring company in the world that monitors Internet Radio stations streaming in cars, smart TV’s, smart refrigerators, airplanes, cell phones, tablets and other electronic devices such as smart speakers like Amazon Echo, Apple HomePod, & Google Home. |
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DigitalRadioTracker.com is committed to this newsletter, Trakr, as a way of sharing helpful industry information and useful ideas to help our music community be the best we can be as recording artists, songwriters, producers, musicians, publishers, industry professionals, etc.
DigitalRadioTracker.com exclusively monitors and provides personalized and individual DRT Reports for artists and songs from over 5,000 radio stations, internationally, with a focus on digital radio airplay. The DRT Global Charts excel for marketing, promoting and supplying information for growth. Trakr keeps its viewers informed as to industry changes impacting airplay and revenue through other related links. We thank you for tuning-in and look forward to your continued interest. |
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