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Wednesday, September 30, 2015

Periscope Is A Bigger Opportunity Than Twitter Itself


Summary

I went to the Periscope Summit in Harlem last week.
This article discusses my takeaways from the event.
Periscope has the opportunity to be the YouTube of live video.
The Periscope (NYSE:TWTR) Summit was an event in NYC last week which had a goal of bringing the growing community of broadcasters together. Think of it as the Vidcon of Periscope. There were panels on topics such as making money on Periscope. The most popular broadcasters were there including the following: Alex Pettitt, Alex Khan, Amanda Oleander, Tasmin Lucia-Khan, and Bree Olson. It is amazing that such a strong community has already been built in the 6 months since Periscope's launch. This article will provide you with my thoughts on Periscope after attending this event. Periscope has the opportunity to be the YouTube (NASDAQ:GOOG) (NASDAQ:GOOGL) of live video. This is a bigger opportunity than Twitter itself has.
The most common word used at the event was authenticity. It was used to describe the reason behind why the top scopers have gained such a large audience. Because it is live, the viewers get to see the broadcaster without any editing to cover up mistakes. This is different from every other social media. Therefore, Periscope's connection among users is more valuable than any other platform on the internet. I consider the broadcasters I watch to be my friends.
Brian Fanzo from @iSocialFanz said in his presentation that the hugs feel stronger than any other internet-related event. He was referring to the scopers who were meeting for the first time in real life. A strong community gives Periscope a deep moat which means top broadcasters will not leave the platform just as Twitch users haven't been willing to move to YouTube Gaming. This prevents Facebook (NASDAQ:FB) and YouTube from destroying Periscope with their deep pockets and popularity.
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